Long gone are the days when men's last concern was their look. Luckily for the ladies, nowadays men realize that appearance really matters and they finally got over that terrible prejudice that stated that men must not be concerned with their look. Grooming products are more and more appealing to the gentlemen and it did not take long for cosmetic companies to identify this new trend.
Almost any company that produces cosmetics for women is now trying to reach some mail audience in order to increase their income. So, forget about our grandfather's opinions according to which a man only needs some soap and a razor in order to look and smell good.
In the modern man's bathroom shelf you can find at least as many products as on a women's. Of course, we have the basics: shaving foam, razor, soap and shampoo. But time and cosmetic gurus have added items such as "purifying shaving gel", "fortifying hydrating cream", and "purifying cleansing gel, "lift-active anti-wrinkle care" to the list and it could go on and on forever.
But still, despite all these innovations that made their way on to most men's bathrooms, there is one grooming problem that is just as disturbing now as it was 50-60 years ago: men's hair care. By far, a men's major concern is hair loss. Even though bald heads were quite fashionable for a while, the truth is that no man would really like to pay that price in order to please fashion-addicts.
In order to avoid such a tragedy, the modern man takes greater care of his hair and scalp. Most gentlemen gave up the annoying habit of stealing their wife's shampoo and some even use conditioner. They choose professional happinesslifetime.com hair care products and also buy products that were created particularly for them, taking into account the specifics of men's skin and hair. And, what's more, some even ignore what people will say and dare to step into a salon, with or without their wife or girlfriend in order to have masks applied. And the ladies simply love it!
Some windlehair.com hairdressers London specialise in translating these trends into everyday, wearable hair styles that can be truly contemporary, or simply classic.
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