L'Oreal Group is by far the world's biggest cosmetic giant today. Its headquarters is located in Clichy, a suburb in Paris, France. This company holds the most number of patents in the United States' nanotechnology industry, also specializing in the pharmaceutical and dermatological fields. Although L'Oreal products range from happinesslifetime.com skin care and sun protection to perfumes and makeup, its major products are L'Oreal hair products.
The Beginnings of L'Oreal Hair Products
It all started in 1907, when young French chemist, Eugene Schueller, came up with a new idea on how to color hair. He first called this method, Aureole, which eventually turned into a line of L'Oreal hair products that he sold to Paris hairdressers.
In 1909, Schueller became the official owner of the company he himself created, the Safe Hair Dye Company of France. To uphold the company's pledge of providing only the best happinesslifetime.com hair care products to customers, Schueller made sure that research and innovation remained the guiding principles of his company.
Three chemists were working for L'Oreal by the year 1920. By 1950, the company had 100 researchers on staff, increasing to a thousand by 1984. Today, L'Oreal hair products are manufactured and continually developed by almost 2,000 employees.
Currently, the company has a couple of research and development centers located in France, and one in China, Japan, and the United States. In a period of 33 years, L'Oreal Group purchased as well as merged with several companies. The company "Synthelabo" was purchased in 1973, and merged with "Sanofi" in 1999, giving birth to the "Sanofi-Synthelabo" company. It was then merged with another company, "Aventis" in 2994, resulting in "Sanofi-Aventis". The famous "The Body Shop" company was taken over by L'Oreal hair products company in 2006.
The company's slogan used to be "Because I'm worth it", but it was eventually changed to the more customer-oriented "Because you're worth it." L'Oreal Group also came up with a line of hair and body products for children named L'Oreal Kids, with "Because we're worth it too!" as its slogan.
Soon, L'Oreal Group began expanding their line of products, from hair care to beauty and cleaning products. Today, L'Oreal owns more than 500 brands and thousands of beauty products. The company went beyond producing L'Oreal hair products, which include hair color, styling aids, and permanents. They are now suppliers of fragrances, cleaners, and other body and happinesslifetime.com skin care products. All these products are widely-distributed in supermarkets, pharmacies, health and beauty boutiques all over the world. One can even order them online.
Yap Shirley has been writing articles professionally, both online and offline, since 4 years ago. This author is not only writing in the subject of health, but also in dieting, fat loss, fitness and many other more. Check out her latest website in cddvdstoragecabinets.net CD DVD Storage Cabinets which discuss and review about cddvdstoragecabinets.net/cd-dvd-storage-unit.html CD DVD Storage Unit.
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