If you are currently using hair straightening tools, it's time to take a second look at what you've got in your bathroom to see if you've really got the right tools for the job. Chances are that many of your hair straightening tools are made from metal. These tools need to go, as it is time for smart women to switch to ceramic hair care tools.
Ceramic straightening tools have been growing in popularity, especially since the mainstreaming of the GHD hair straightener by James McCallister. Starting in 2001, he worked to bring salon-level tricks to the British public. In a land of damp frizzy hair, many suspected that it wouldn't work out. However, the product worked out, causing many to re-examine ceramics in hair tools.
Metal straightening tools dominate the market for one simple reason. They are much more cost effective to produce. However, just like any other product, you get what you pay for when you buy metal tools. Singed and damaged hair is only part of the story, as many metal irons are also slow to heat and burn the fingers of their users.
Ceramic tools, on the other hand, heat up nearly instantaneously. Most have plates that are hot in just 10 - 20 seconds. That can certainly save precious time on a busy morning or before a big date!
Another benefit of ceramics is that they give constant and even heat. This means that the job gets done faster and more consistently. This helps to reduce the overall damage to your hair that occurs during the straightening process, because the hair is exposed to the heat for a shorter amount of time.
The GHD hair straightener showed the public that this kind of fast, effective straightening was possible. After all, since a high-quality hot plate is the key differentiator for straightening tools, going from basement metal levelers to the multi-layered ceramics of the GHD hair straightener was certainly going mark a change for women. Thus, since it's introduction in 2001, the GHD hair straightener has been a big success.
It has also spawned dozens of imitators and knock offs based on its ceramic technologies. Ceramic is also credited with helping to prevent frizz and lock in moisture in the hair, which is a big boon for those with delicate strands anyway. With all of these bonuses, it is a shock that millions of metal tools are still making their way into the homes of the straightening public, since ceramics are surely the answer.
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